Emineo is a fictional company, specializing in electronics like computers, phones and smart watches. It tries to give the user a feeling of exclusivitiy and luxury.
CLIENT: HANSENBERG
PROJECT: Create a computer brand
ROLE: Art direction / lead Design / packaging
YEAR: 2019
See demo
The logo contains three diamonds. The two black diamonds symbolize connection between people. The diamond on top works like a pin on a map, this is the place to be.
The three golden parts of the logotype intertwine with Emineo's slogan "Be remarkable, achieve more, be you" respectivly
For the logotype I wanted something that resembled the straight lines from the diamonds. I went with at sans serif font called Lombok, that fit well with the monogram, while giving the logo a bit more character.
As the main typeface for the rest of the design I went with a clean minimalistic typeface called Graphik. It has a lot of weights witch makes it ease to create visual hieracy and contrast.
Graphik
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Semi boldAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
BoldAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Lombok
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
#DAAB7F
C: 0 M: 22 Y: 42 K: 15
#191919
C: 0 M: 0 Y: 0 K: 90
#9E9E9E
C: 0 M: 0 Y: 0 K: 38
#F0EEEA
C: 0 M: 1 Y: 3 K: 6
For this project I designed both the website, but also the packaging for a computer.
For the computer packaging I wanted the computer to float out of the box when opened. I achived this with a long piece of paper attatched to each wing of the inner box, which resulted in the device elevating when opened.
The website uses a very minimal design, with colored sections to split up different subjects.
